News / The first edition closed with an economic value of over €22.5 million.
The first edition closed with an economic value of over €22.5 million.
01 June 2010
In its first pilot edition, the economic value generated by the Europe Senior Tourism programme in Spain was estimated at €22.5 million.
Almost 45,000 tourists from 15 countries –Austria, Belgium, Bulgaria, Italy, Ireland, Poland, Czech Republic, Romania, Greece, Portugal, Hungary, France, Denmark, Holland and Slovakia– visited Spain in this first season, with more than 36,278 heading for Andalusia and 8,183 visiting the Balearic Islands. The final figure was somewhat affected by the closure of airspace due to the eruption of the Icelandic volcano, which caused more than 6,000 cancellations in April.
Another significant fact which emerges from the questionnaires completed by the customers reveals that the tourists give an average score of 9 to the quality/price ratio of the trip, which evidences a high degree of satisfaction.
In addition, the estimated expenditure by the European senior tourists on the programme is around €34.02 a day, with an average of €280.51 per traveller.
The Spanish public administration, Turespaña and the Autonomous Governments have invested €5.2 million in the development of this programme. This investment has been amply repaid, as each euro has seen a return of €1.3 thanks to increased revenue from Social Security payments, company tax, income tax and VAT, as well as in savings on unemployment benefits.
