Nouvelles
The President of SEGITTUR presents in Milan presents the second edition of the program Europe Senior Tourism
(08/09/2010) SEGITTUR’s president, Javier Bustamante, presented the second edition of the Europe Senior Tourism pilot programme before the press in Milan. He also met with the tour operator responsible for promoting the programme in Italy, Il Viaggi delle Pleiadi, in order to learn more about how the project is developing. Almost 5,500 Italians took part in the first edition of Europe Senior Tourism, in which Italy was the fourth largest market.
SEGITTUR publishes the public tender to start the program Europe Senior Tourism in the Canary Islands
(09/08/2010) The Europe Senior Tourism programme expands to the Canary Islands, and the technical documents for the public contracting of the organisation, commercialisation, management and execution of the tours to this Autonomous Region have been published by SEGITTUR in the Official Journal of the European Union. In the first season in the Canary Islands (25 April to 30 June 2011), European seniors will have at their disposal 15,000 places, distributed between the islands of Gran Canaria, Tenerife, Lanzarote and Fuerteventura.
http://www.segittur.es/Conocenos/Contratacion
The first edition closed with an economic value of over €22.5 million.
(01/06/2010) In its first pilot edition, the economic value generated by the Europe Senior Tourism programme in Spain was estimated at €22.5 million. Almost 45,000 tourists from 15 countries –Austria, Belgium, Bulgaria, Italy, Ireland, Poland, Czech Republic, Romania, Greece, Portugal, Hungary, France, Denmark, Holland and Slovakia– visited Spain in this first season, with more than 36,278 heading for Andalusia and 8,183 opting for the Balearic Islands.
SEGITTUR a choisi d’utiliser la proximité et l’innovation des réseaux sociaux pour faire connaître le programme Europe Senior Tourism à ses prospects. Facebook et Twitter constituent ainsi les plates-formes principales de la campagne du programme, dont l’objectif est d’attirer en Espagne des touristes européens de plus 55 ans pendant la saison d’hiver 2009-2010.
Le secrétariat d’État au Tourisme présente en Pologne le programme Europe Senior Tourism. La Pologne est le troisième pays, derrière la Grèce et l’Italie, en nombre de voyages réservés à travers le programme Europe Senior Tourism. Dans le cadre de la présidence espagnole de l’UE (premier semestre 2010), l’une des priorités du ministère espagnol de l’Industrie, du Tourisme et du Commerce consiste à inclure le point de vue du secteur dans les politiques de l’UE en matière de tourisme, et notamment à promouvoir le tourisme européen des personnes âgées.
